PPC Manager
Full Time • Hybrid - CA
Benefits:
- 36-hr work week for a healthier work/life balance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
About Us
Ideal Siding is the fastest-growing siding renovation company in North America, with multiple divisions across Canada and the U.S. We’re redefining the home exterior renovation industry through innovation, exceptional service, and a people-first culture. Our team is driven, professional, and passionate about helping homeowners improve their homes while building long-term trust in our brand.
About the Role
We’re looking for a hands-on PPC Manager with a strong foundation in Google Ads, and working experience in Meta and LinkedIn, to support and optimize paid campaigns across multiple markets. This is an execution-focused role with room to grow into strategy. You’ll be responsible for managing campaigns, improving performance, and supporting a structured, scalable paid media system. You’ll also be part of a team actively evolving toward AI-driven marketing (GAIO), and we’re looking for someone who is eager to grow in this direction - using automation and data signals to better understand and capture user intent.
Key Responsibilities
Campaign Execution (Core Focus)
- Manage and optimize campaigns across Google Ads (primary), Meta, and LinkedIn
- Execute day-to-day optimizations (bids, keywords, negatives, audiences)
- Launch new campaigns and implement updates accurately and on time
- Support Google Guaranteed / LSA campaigns where applicable
Budget & Performance Management
- Monitor CPL, lead volume, and budget pacing across multiple campaigns
- Identify underperforming areas and take action to improve efficiency
- Ensure campaigns stay stable and aligned with performance targets
Testing & Optimization
- Run structured A/B tests across ad copy, creatives, and audiences
- Continuously refine targeting, messaging, and campaign structure
- Support landing page and funnel improvements based on performance data
Data & Reporting
- Track and interpret campaign performance in collaboration with the Marketing Analyst
- Identify trends, anomalies, and performance shifts across locations
- Translate data into clear, actionable insights that drive optimization decisions
AI & Automation (GAIO Direction)
- Use platform automation effectively (Performance Max, Advantage+, etc.)
- Apply AI tools to improve workflow efficiency (ad copy, analysis, testing ideas)
- Support the shift toward intent-based targeting using data signals and automation
What Success Looks Like
- Campaigns are stable, efficient, and consistently optimized
- CPLs stay controlled and predictable
- Issues are caught early, not after performance drops
- Testing is structured, documented, and actually used to improve results
- Leadership trusts that execution is handled without micromanagement
What We Are Looking For
- 3+ years of hands-on PPC experience
- Strong working knowledge of Google Ads, with experience in Meta and LinkedIn paid advertising
- Comfortable managing multiple campaigns without losing attention to detail
- A detail-oriented mindset with the ability to move fast and stay organized
- Confidence flagging issues and making data-backed recommendations
- Experience supporting multi-location or franchise advertising is a plus
Why You’ll Love Working With Us:
- Competitive compensation package, including health, dental and vision benefits
- Flexible hybrid schedule (1–2 days/week in-office)
- Room to grow as paid media scales
- Leadership that values clean execution and smart testing
- Opportunity to learn, grow, and advance your career
- Be part of a reputable and fast-growing home improvement brand
Ready to Grow With Us?
Ready to put your PPC skills to work where they actually matter? Apply now and join a team that values smart execution, clean data, and real impact. If you like owning performance and improving results day by day, we would love to meet you.
Please include examples of campaigns you’ve managed and any experience using AI tools in your workflow.
Please note that only shortlisted candidates will be contacted. Thank you for your understanding.
Flexible work from home options available.
Compensation: $60,000.00 - $75,000.00 per year
Ideal Siding® is the fastest-growing siding company in North America. We have gathered experience from over a dozen successful siding companies and found a way to improve customer service, labour wages and the price that the homeowner is paying to get the siding replaced.
We’re more than a fast-growing franchise; we’re a collective of skilled professionals who share a dedication to excellence, collaboration, and a vision for what siding can mean to our clients and communities. We’re passionate about every project, from small repairs to high-end renovations, because we know that the work we do transforms homes and enhances lives.
We know that our success is built on the dedication and talent of each team member. That’s why we’re committed to creating a workplace where you’re valued, supported, and encouraged to bring your best every day.
Ideal Siding is committed to providing a workplace free from discrimination or harassment. We expect every member of our community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included, and is afforded the respect and dignity they deserve. Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.
Apply here.
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